Bollywood actor Akshay Kumar’s recent film, Selfiee, released to poor box office collections on its opening day. The film, which also stars Emraan Hashmi, earned only Rs 2.55 crore at the ticket counters, marking Kumar’s worst opening in over a decade.
Despite the hype surrounding the film’s release, trade experts had conservatively predicted an opening day collection of Rs 4 crore to Rs 5 crore. However, Selfiee failed to meet even these expectations, with an overall occupancy of only 9.95%.
This disappointing opening comes as a surprise, given that Kumar’s previous releases in 2022 — Ram Setu, Raksha Bandhan, Samrat Prithviraj, and Bachchhan Paandey — also underperformed at the box office, but at least had decent opening collections. In comparison, last week’s flop, Shehzada, starring Kartik Aaryan, earned Rs 6 crore on its opening day.
Bollywood actor Akshay Kumar’s recent film, Selfiee, released to poor box office collections on its opening day. The film, which also stars Emraan Hashmi, earned only Rs 2.55 crore at the ticket counters, marking Kumar’s worst opening in over a decade.
Despite the hype surrounding the film’s release, trade experts had conservatively predicted an opening day collection of Rs 4 crore to Rs 5 crore. However, Selfiee failed to meet even these expectations, with an overall occupancy of only 9.95%.
This disappointing opening comes as a surprise, given that Kumar’s previous releases in 2022 — Ram Setu, Raksha Bandhan, Samrat Prithviraj, and Bachchhan Paandey — also underperformed at the box office, but at least had decent opening collections. In comparison, last week’s flop, Shehzada, starring Kartik Aaryan, earned Rs 6 crore on its opening day.
Selfiee is a remake of the Malayalam drama Driving License, which was a commercial hit and starred Prithviraj Sukumaran and Suraj Venjaramoodu in the lead roles. However, it seems that the Hindi remake failed to connect with audiences and meet their expectations.
Selfiee is a remake of the Malayalam drama Driving License, which was a commercial hit and starred Prithviraj Sukumaran and Suraj Venjaramoodu in the lead roles. However, it seems that the Hindi remake failed to connect with audiences and meet their expectations.
What could have gone wrong for Selfiee at the box office? Let’s take a closer look.
- Weak Marketing and Promotion
One of the critical factors in a film’s success is its marketing and promotion. While there was some buzz around Selfiee’s release, the film failed to create the necessary hype and excitement among audiences. The trailer and songs did not create a significant impact, and the film’s marketing lacked creativity and innovation.
- Unimpressive Storyline
The storyline of Selfiee may not have been compelling enough to attract audiences to theatres. While the original Malayalam film was a hit, the Hindi remake may not have done justice to the original, leading to a lack of interest among audiences.
- Tough Competition
Selfiee was released amid stiff competition from other films at the box office. With multiple releases in the same week, including Shehzada and the Hollywood film, Morbius, audiences may have chosen to watch other films over Selfiee.
- Negative Word of Mouth
Audiences play a significant role in a film’s success, and negative word of mouth can significantly impact a film’s box office performance. If audiences did not enjoy the film and shared their negative reviews and feedback, it could have deterred others from watching Selfiee.
In conclusion, Selfiee’s poor opening day collections are disappointing, especially given Akshay Kumar’s status as a box office draw. While there could be various reasons behind the film’s failure, it is essential to analyze and learn from these shortcomings to ensure better performances in the future.
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