Pepsi has made headlines once again with its latest announcement of signing up Ranveer Singh as its brand ambassador. This blockbuster association is set to create a buzz among the youth of India, who have crowned the actor as the ultimate superstar.
Ranveer Singh’s charm and charisma have won over audiences time and again, whether it’s through his powerful performances, fashion statements, musical forays, or his free-spirited personality. And with Pepsi’s long-standing association with the voice of the youth, this dynamic match between the two is sure to be a winning combination.
Saumya Rathor, Category Lead at Pepsi Cola, PepsiCo India, said, “Pepsi represents the spirit of youth in a bottle and for us, Ranveer perfectly embodies that very spirit. Ranveer stands for the brand ethos – being effortless, audacious, or having the gumption to be your true self. We are thrilled to have him on board and are extremely confident that the consumers will love the magic we intend to create together.”
Pepsi’s Commitment to Empowering Youth
Pepsi has always been synonymous with the voice of the youth and empowering them with self-expression, self-confidence, and self-belief. The brand has consistently aimed to connect with its target audience through its innovative campaigns, partnerships, and initiatives that resonate with them.
The PepsiCo Foundation’s efforts to to provide education and skill-building opportunities to unserved areas of India just are one example of Pepsi’s various initiatives that represent the company’s long-standing commitment to empowering youth. The brand has also made a concerted effort to promote music and sports, two hobbies that really are massively popular with young people in the country.
The Collaboration with Ranveer Singh
In moreover to being an extremely well-liked actor, Ranveer Singh is a young people’s icon with a big fan presence. He has succeeded in carving out a niche for himself in the entertainment industry with his eccentric and outlandish sense of style, and his impact on the youth is undeniable.
The Magic that Awaits
The partnership between Pepsi and Ranveer Singh is set to create magic that will enthrall audiences across the country. With both the brand and the ambassador representing the voice of the youth, this collaboration promises to be a winning combination.
Pepsi’s commitment to empowering the youth, coupled with Ranveer’s free-spirited personality and massive fan following, is sure to make this association a memorable one. The brand has always been at the forefront of connecting with the youth, and this latest partnership only reinforces its commitment to the same.