Home » Shehzada Movie Failure: Is It Time to Rethink Kartik Aaryan’s Box Office Strategy?

Shehzada Movie Failure: Is It Time to Rethink Kartik Aaryan’s Box Office Strategy?

The much-anticipated Bollywood action-comedy movie, Shehzada, starring Kartik Aaryan, opened in theatres on February 17, 2023. However, the film failed to make a mark at the box office due to poor reviews and word-of-mouth publicity. Directed by Rohit Dhawan and co-produced by T-Series Films, Haarika & Hassine Creations, Geetha Arts, and Brat Films, Shehzada’s fate at the box office seems to be sealed with its underwhelming performance.

Opening Weekend Collection

Shehzada opened to a lacklustre response at the domestic box office on February 17, and failed to show much growth subsequently. The movie faced competition from Pathaan and the Hollywood film Ant-Man and the Wasp: Quantumania, which further impacted its performance. According to early estimates, the film collected only Rs. 40 lakh at the box office on Friday, February 24, which is a paltry sum for a big-budget movie. The occupancy rate during night shows was around 9%, indicating the poor reception of the film by audiences.

Total Collection

The total collection of Shehzada stands at around Rs. 27 crore, which is way below the expectations of the producers. The film’s poor performance at the box office can be attributed to negative reviews, lack of buzz, and poor word-of-mouth publicity. Despite the star cast and promotions, Shehzada failed to connect with the audience, resulting in dismal ticket sales.

The Star Cast

Shehzada is bankrolled by Kartik Aaryan, Bhushan Kumar, Allu Arvind, and Aman Gill, and has music by Pritam. The movie marks the return of Kartik Aaryan to the big screen after Bhool Bhulaiyaa 2, directed by Anees Bazmee, which emerged as a blockbuster. However, Shehzada couldn’t replicate the success of his earlier movies.

The Plot

Shehzada is an action-comedy movie that tells the story of a young man who dreams of becoming a king. He faces various challenges and obstacles along the way and has to fight for his right to the throne. The film features Kartik Aaryan in the lead role, along with a supporting cast of seasoned actors.

Conclusion

In conclusion, Shehzada starring Kartik Aaryan, directed by Rohit Dhawan, failed to impress the audience and has bombed at the box office. The movie’s underwhelming performance can be attributed to negative reviews, lack of buzz, and poor word-of-mouth publicity. Shehzada’s fate at the box office seems to be sealed, with no takers on Friday, February 24, and a total collection of around Rs. 27 crore. Despite the star cast and promotions, the movie failed to make a mark at the box office, proving that content is still king when it comes to Bollywood movies.

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