Salman Khan Shares His Views on Why Hindi Films Are Struggling at the Box Office

In the past year, Hindi films have struggled to perform well at the box office, with only a few movies crossing the Rs 100 crore mark. Despite the presence of some of the biggest stars in the industry, questions have been raised on the quality of content delivered by the Hindi film industry. Superstar Salman Khan, who made a cameo appearance in ‘Pathaan‘, spoke about this issue at the press conference for Filmfare Awards 2023.

The State of Hindi Films

Salman Khan, who has been a part of the Hindi film industry for over three decades, acknowledged the struggles faced by the industry in recent times. “I have been hearing this for a very long time that our Hindi films are not working. Kharab picture banaoge toh kaise chalegi (If you make bad films, how will it work?),” he said.

Salman Khan‘s observation resonates with the larger debate around the content quality of Hindi films. While there have been some critically acclaimed movies in recent times, the box office figures suggest that they have failed to strike a chord with the audiences.

Filmmakers’ Understanding of India

Salman Khan further explained why he feels Hindi films are not connecting with the audience today. “Today filmmakers have a different understanding of India. They feel the country begins and ends from Andheri to Colaba. The filmmakers that I have met and interacted, they are too cool. They make that kind of content. However, Hindustan is way different. It starts from the east of the railway stations.”

Salman Khan’s observation about the disconnect between filmmakers and their understanding of India is an important one. The country is a diverse mix of cultures, languages, and regions, and filmmakers need to take that into account while crafting their stories.

Self-Reflection and Hopes for ‘Kisi Ka Bhai Kisi Ki Jaan’

Salman Khan was quick to self-reflect as he mentioned that even though he is saying this, he hopes that his film ‘Kisi Ka Bhai Kisi Ki Jaan’ proves him right. “I hope my words don’t come to bite me. Bhari nahi padhna chahiye. People shouldn’t question what kind of a film have I made. ‘Kisi Ka Bhai Kisi Ki Jaan’ is releasing on April 21 and I hope everyone likes it,” he quipped.

Salman Khan‘s hopes for the success of his upcoming film ‘Kisi Ka Bhai Kisi Ki Jaan’ are understandable. As an actor and a producer, he has a vested interest in the success of the film. However, the larger issue of the quality of content in Hindi films remains, and it will take more than just one film to address it.