Sony Music India partners with Epic Games to feature rapper Raftaar in new ‘Bhangra Boogie Cup’ Fortnite campaign

Sony Music India and Epic Games have announced a new partnership featuring music from renowned Indian rapper and music composer Raftaar in Fortnite’s latest campaign, the Bhangra Boogie Cup. which is an in-game competition targeting the mobile gaming community in India.

The rapper’s new original music track, titled Click Pow Get Down, is due for release on December 29. It will also be available to unlock as an award for Bhangra Boogie Cup winners.

Gamers can also purchase the song in the Fortnite in-game item shop from December 30. Bhangra Boogie Cup is the first collaboration between an Indian artiste and Fortnite. Raftaar has signed an exclusive recording agreement with Sony Music India in July earlier this year.

Alongside a new partnership with his independent label Kalamkaar. which is home to young hip-hop, rap. pop, and EDM talent from the country. “I can’t wait to present the track to Indian garners and partnering with Epic Games is a great way to wind 2020 up. I hope to make an impact with the song that has been created keeping the spirit of Fortnite in mind!” said Raftaar.