Ekta Kapoor has distanced herself from Pavitra Rishta Fund. set up with an aim to spread mental health awareness among people. Her decision comes after Vishal Kirti. brother-in-law, Sushant Singh Rajput gave out a strong message against using the actor as a poster boy for mental health awareness.
The fund drew its name from Ekta Kapoor’: Pavitra Rishta, the TV series that made Sushant household name before he became a Bollywood star. The producer was being severely trolled for lending support to the fund; a gesture that many felt meant she was supporting the depression theory in Sushant’s death, which his family had rejected.
Social media users soon launched the hashtag #ShameOnEktaKapoor, which started trending. Ekta has subsequently tweeted. “Even though this fund has not been started by me. I would like to respectfully dissociate myself. #SSR Hope the truth prevails.”
She also posted a note that read: “While I support the cause of mental health. I dissociate myself from the Pavitra Rishta Fund till the investigations are carried out and we have a clear picture of Sushant’s unfortunate death. I withdraw myself from this fund individual of now.as it seems that there is more to this tragic incident. Like the rest of the country. I would like the truth-to to come out.”
Even though this is not a fund started by me, but started by Zee and is a needed one at that, I am always with Zee for any other mental awareness fund that they want to do, but on this one I would like to respectfully dissociate myself. #SSR Hope the truth prevails. pic.twitter.com/XGjiVEUZ1t
— Ekta Kapoor (@ektarkapoor) August 19, 2020